(Hamme)red

Get ready. Here comes the elevator pitch--

Many Americans like to drink beer. Many Americans also like to help others who are less fortunate. Now, they can do both-- at the same time.

There's this Midwest beverage recipe called a "red beer." It's a blend of beer and tomato juice. A small not-for-profit start-up bottles and sells this "red beer" with marketing that combines macho bravado with social awareness-- by donating ALL of the profits to the socially progressive campaign known as (Product)RED. That's right-- ALL. It's a not for profit, remember?

Just think of the marketing possibilities with that premise. Here's a t-shirt you might see in a bar some day: "If ya wanna make money, get oil. If ya wanna change the world, get (Hamme)red."

So, who's in?