It is difficult to create effective, meaningful titles for web pages or blog entries.
We've all been guilty at some point of writing the "clever" title-- you know, the play on words or rhyming. The problem with that approach is we're so busy trying to seem clever that we do a less than adequate job of communicating to our readers what the article is really about. "Oh, but you want the reader to be a little mystified . . . it draws them in to read the rest of the entry."
Really? Interesting theory. Let's put it to the test.
Let's say that someone performs a Google search and one of your entries appears in the results. People don't read every single word of all the results that were returned-- they scan the titles of the results to find the best match for the mental concept they had in mind when they performed the search. If they see your entry with a "clever" title they have to "decode" and another entry that has a "boring, but very clear" title, which link are they more likely to pick first?
News websites, such as the DC Examiner, understand this-- and they seem to spend an enormous amount of effort revising their titles over several days. Just take a look at their RSS feeds, and you can see multiple copies of the same article under permutations of the same basic title. (I really wish their RSS feed would treat revisions of the same story as one entry instead of separate entries amongst themselves-- but that's a blog entry for another day!)