So, I'm reading Wikinomics, and I notice one of those "praise quotes" on the jacket from the CIO of Disney. I don't have the book in front of me, so I am forced to paraphrase it, but it was essentially comparing the book to Mapquest as a useful guide for the technology and culture changes brought about by Web 2.0's collaborative tools.
I've got to wonder-- did the Disney rep even bother to read the book? I ask because Mapquest is an example of the "old school" type of web site, pre-Web 2.0 read/write/collaborate sites. If he'd compared it to something like Google Maps, that would make more sense.
Prediction: Disney doesn't get the new Web phenomenon and will miss the boat.
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